Aug 9, 20203 min read

Vegan Doughnuts in Harajuku | Good Town Doughnuts | The little Bakery Tokyo

Updated: Nov 7

If you are ever in Harajuku, I highly recommend not to only walk through Takeshita-dori but also check out the many tiny side streets. You'll be surprised at how many cool and cute shops and cafés you can find there as well!

In one of the side streets there is a really cute bakey with vegan doughnuts:

Good Town Doughnuts / The little Bakery Tokyo

How you can see in the picture above, they used to have their own café. However, in about 2021 or so, the café closed and since then their doughnuts are produced and sold inside The litte Bakery Tokyo, which is right next to whrere Good Twon Doughuts used to be.

Not all doughnuts are vegan, but lots of flavours have a clearly labeled vegan version as well.

All in all they have 12 vegan flavors, however they offer about maybe 5 of them everyday. I personally went there twice with non-vegan friends. This way everyone can enjoy what they like without having to compromise. Of course they have a drink menu including coffee, teas, sodas, smoothies etc. And they have almond milk options!

The little Bakery Tokyo also offers other kinds of sweet and savory breads, of which some are vegan as well.

The Atmosphere

When you enter the bakery, the front part is where you choose your products and pay at the counter. For doughnuts and cookies etc., you tell the staff which one you want. Other products you can pick them yourself with a tongue and put them on a tray before paying.

You can do take-out, or you can eat in in the small eat in space behind the counter. There are tables, too, but unfortuately I didn't have a chance to take a picture. It's quite cozy there!

Foods I tried

Sakura, Kyoto Uji Matcha, Maple Walnut, Smile Mango (all vegan)

All doughnuts were all very fluffy and sweet, so super delicious!I really recommend trying them.

The matcha one really tastes like matcha which I liked a lot. The sakura doughnut was just a plain doughnut with a pickled cherry blossom on top. Smile Mango comes with a thin layer of mango jam underneath the glazing which tasted amazing! My favourite was the maple walnut one!

I also tried a few of their vegan cinnamon bun and a vegan cookie before.

Thie cinnamon bun was fluffy and filled with a lot of cinnamon cream. Yummy!

The chocolate chip cookie was chewy and had some salt on it. I always love the combo of sweet choclate and salt.

Drinks I tried

Almondmilk Latte (iced)

I'm personally not a huge fan of almond milk but it was okay. Not worth 710 yen though, especially because it was mostly just ice. But I like that they use paper straws instead of plastic!

Matcha Almondmilk Latte (hot)

It was really good, but still not worth 710 yen as it was kinda small.

Oat Milk Hojicha Latte

I was a bit dissappointed that now the drinks seem to come in paper or plastic cups instead of reusalbe ones. However, the hojicha latte was really delicious! It had a strong hojicha taste and was slightly sweet.